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ITV are putting out a dog whistle to the 8 million UK dog owners and their pooches – from Labradoodles to Lurchers, perfectly preened to superbly scruffy, everything in between and beyond. We want to include dogs of all types – mongrels, rare breeds, cross-breeds, whatever! All shapes and sizes are welcome but it’s not lovely looks alone that will crown our furry favourite because personality and star quality will need to shine through too!
Prized pets will go head-to-head through a series of special modelling challenges and feature weekly eliminations by our panel of judges who will analyse the hounds’ hottest headshots and eliminate the weakest performer, ultimately leading to one lucky dog being crowned the country’s Top Dog Model and possibly becoming the new face of a major brand.
We will be holding our first auditions in EARLY JUNE, so any help you can provide us in spreading the word about our search for potential pooches and their owners would be very much appreciated.
I’d be most grateful if you could circulate this flyer (attached) to colleagues and other establishments in the dog friendly world, clients, friends and family etc… we really want to get the word about the amazing opportunity to as many dog owners as possible… should you have any other outlets – eg. newsletters, publications, mailing lists please feel free to circulate. It would also be great if you would be happy to print a copy of this out and display it in your place of business.
Please do not hesitate to contact us if you need any more information or if indeed you would like an application form yourself, please email
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